Apple Computer 1987: Own a Macintosh (Movie) Mac Promo) IBM Personal Computer PC DOS Windows

Sama_El
Published on Apr 1, 2025
Apple Macintosh ("Mac"): The following 1987 Apple Computer promo film seeks to highlight, among other things, the Mac's growing ability to handle DOS based data and applications. It is provided for historical interest and comment. What do you think of their marketing approach in this film? Do you think it is an effective strategy? -- The Mac was the first highly commercially successful computer offering a mouse and graphical user interface (GUI). By 1987, Apple had sold one million Macintosh computers! The IBM PC (IBM model 5150) had been introduced 3 years earlier (Aug 1981). IBM's PC was also facing challenges from "clones" and CP/M machines. The Mac's graphical interface, whose origins could be traced back to work by Douglas Engelbart in the 1960's, and later in work done at Xerox PARC, raised the technical bar to a whole new level. Coupled with Apple's aggressive and innovative marketing techniques, the Mac provided a powerful alternative to the IBM PC and remained a force in microcomputer develop for years. It wasn't until November 1985, that Microsoft introduced its first version of Windows, and later captured worldwide markets. This early promo film is provided for educational purposes and historical interest. Comments are welcome! Color, runs 17 mins. -- Computer History Archives Project (CHAP)

See also Video: Steven Wozniak Talks about Microprocessors, Apple and 6502 (early excerpt)
https://www.youtube.com/watch?v=duEjLK_3zes

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